Someone just asked, "So what do you charge?" If your answer is a guess, you're either losing the client or losing money.


✓ Answer "what do you charge?" without freezing
✓ Turn a casual ask into a booked discovery call
✓ Scope a project before you name a price
✓ Ask the four questions every client should answer
✓ Find a fair price for your experience in minutes
✓ Price your meetings and revisions, not just the finished work
✓ Quote a range you can stand behind
✓ Protect your time with deposits and boundaries
...and so much more!
Stop guessing your prices
Send quotes you feel good about
Get paid for all the work you actually do

From intern to creative director, I’ve spent 17+ years pricing creative work in corporate, freelance, and building brands. I’ve mentored creatives in 18 countries, and the question I hear most is, “How much should I charge?” This course is my answer.
• 17+ years in the creative industry
• Intern to Creative Director
• Magazines, Western/ Rodeo brands, entertainment and global companies
• Mentor to creatives in 18 countries

The lessons I learned the hard way, from corporate to freelance to building brands, so you don’t have to.

Respond with confidence, protect your price, and turn a casual ask into a real client conversation.

Uncover what the project really takes before you name a price, so nothing surprises you later.

Watch me build a real quote live and learn to price for all of your time, not just the finished work.
Practical solutions and clear steps
“She has excellent communication skills and created a comfortable space that made me feel open to talking. I shared all my thoughts and ideas with her, and she really focused on helping me find the right direction for me. She also helped me come up with practical solutions and clear steps to get started.”
Dina, Teaching Assistant, Faculty of Fine Arts
Clarity and confidence
“Candice was incredibly generous with her time and insight. Her relatability and openness made it easier to share, ask questions, talk through challenges, and think out loud. Her thoughtful guidance and honest advice gave me both clarity and confidence.”
Jordana, Freelance Graphic Designer
Grow financially and spiritually
“I had an outstanding experience with Candice as my mentor! Her amazing communication and deep subject knowledge provided invaluable insights that truly inspired me. She motivated me with creative ideas to help me grow both financially and spiritually, demonstrating exceptional problem solving skills.”
Ryan, Digital Marketing Manager
She keeps it real
“Candice really knows her stuff when it comes to design and marketing. She is so kind, helpful, and an amazing mentor. If you are looking for design inspiration and mentorship, book a call with her. She keeps it real, and is always willing to help creatives along their journey.”
Dan, Creative Designer and Photographer
Respected by fellow creative directors
“Speaking with Candice has been an absolute privilege. As fellow Creative Directors, we bonded instantly over our shared passion for storytelling and the challenges of leading in an ever evolving creative landscape.”
Marc, Creative Director and Art Director, Comics
Working together to find solutions
“Candice shared impressive insights, helpful resources, networking tips and tricks, as well as motivation to encourage me on my creative journey! She approaches the session with you as a team, working together to find effective solutions.”
Karli, UI Designer
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