Design 101: Start Where You Are
Learn the design basics that make your visuals clear, cohesive, and professional, without overthinking every creative decision.
Your ideas are good. Your visuals should show it.
You know what you want to say, but every graphic takes forever. You second guess the fonts, the colors, the layout, and it still doesn’t look quite right. You don’t need a design degree. You need a few foundations that make every decision easier.
Taught by a creative director with 17+ years in the industry who has helped build over 150 brands and mentored creatives in 18 countries
What you’ll
walk away with
A brand that looks like you. Build a brand kit so your colors, fonts, and style stay consistent everywhere.
A faster process. Use templates so you’re not starting from a blank page every time.
A designer’s eye. Learn the principles that make a design look professional, and how to spot what’s off.
What’s inside
Welcome: your course objective and how to get the most from it
Module 1, Designing in the Digital Age: what’s changed and why it matters for your visuals
Module 2, Your Brand Kit: set up the colors, fonts, and assets that make everything cohesive
Module 3, Templates: design faster without your work looking generic
Module 4, Designer Features: the Canva features I use as a brand designer
Module 5, Design Principles and The Challenge: the foundations of good design, plus a challenge to put them into practice
Certificate of completion
Lifetime access, watch on any device
Plus these free resources
Canva Brand Kit Starter Sheet to set your colors, fonts, and style in one place
Exclusive video on logos
Free Canva templates to start designing right away
Mini Design Principles Guide to keep beside you while you design
Quick Checklist Before You Download to polish every graphic before it goes out
Bonus: free access to The Production Team Meeting community
Hello!
Hi, I’m Candice D. Madrid. I’ve spent 17+ years in the creative industry, from corporate to freelance to building brands, and I’ve mentored creatives in 18 countries. Design 101 is where I’d start anyone who wants to stop guessing and start designing with confidence.
• 17+ years in the creative industry
• Intern to Creative Director
• Magazines, Western & Rodeo brands, entertainment and global companies
• Mentor to creatives in 18 countries
FAQ:
Who is this for? Creatives, entrepreneurs, and builders who make their own visuals and want them to look clear and professional.
Do I need design experience? No. It’s beginner friendly, and the guides and checklist walk you through every design.
What software do I need? Canva. Free plan works, or Canva Pro recommended.
Do I get a certificate? Yes, when you complete the course.
Is this a one time payment? Yes. You pay once, plus sales tax where required.
A few Creatives have things to say about me...
Practical solutions and clear steps
“She has excellent communication skills and created a comfortable space that made me feel open to talking. I shared all my thoughts and ideas with her, and she really focused on helping me find the right direction for me. She also helped me come up with practical solutions and clear steps to get started.”
Dina, Teaching Assistant, Faculty of Fine Arts
Respected by fellow creative directors
“Speaking with Candice has been an absolute privilege. As fellow Creative Directors, we bonded instantly over our shared passion for storytelling and the challenges of leading in an ever evolving creative landscape.”
Marc, Creative Director and Art Director, Comics
Grow financially and spiritually
“I had an outstanding experience with Candice as my mentor! Her amazing communication and deep subject knowledge provided invaluable insights that truly inspired me. She motivated me with creative ideas to help me grow both financially and spiritually, demonstrating exceptional problem solving skills.”
Ryan, Digital Marketing Manager
Start where you are. Grow from there.
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