Find a Fair Price Range for
Any Creative Project

The Creative Pricing Tool walks you through the questions I ask myself and my clients before I price a project, then gives you a fair price range summary and a ready to edit email for your client.

Every new project shouldn’t feel like starting over.

A client asks for a quote, and you’re back to staring at a blank page. What should you ask? What are you forgetting? Is this number too high, or way too low? Pricing gets easier when you have the same trusted process every single time.

Taught by a creative director with 17+ years in the industry
who has helped build over 150 brands and mentor creatives

How it works

  • Answer as you go. The tool asks the questions I ask on every project, like having me on a mentor call.

  • See the full picture. Nothing gets left out, from the deliverables to the work that happens around them.

  • Send it with confidence. You get a PDF summary of your fair price range, plus a ready to edit email for your client.

What you get

  • The Creative Pricing Tool, available on any device

  • More questions than my pricing course, gathered from years of mentoring and pricing projects as a creative director

  • A PDF summary of your fair price range

  • A ready to edit client email for every project

  • New features as the tool grows

  • Simple sign in with a 6 digit code, no password needed

Hello!

Hi, I’m Candice D. Madrid. I’ve spent 17+ years in the creative industry, from corporate to freelance to building brands, and I’ve mentored creatives in 18 countries. I built this tool so you never have to price a project alone.

• 17+ years in the creative industry

• Intern to Creative Director

• Magazines, Western & Rodeo brands, entertainment and global companies

• Mentor to creatives in 18 countries

FAQ:

  • Do I need the pricing course first? No. The tool works on its own. The course helps you understand the why behind your price, so they work great together.

  • How do I sign in? Enter the email you used at checkout and we’ll send you a 6 digit code. No password needed.

  • Can I use it for more than one project? Yes. Use it for every project you price.

  • Does it work on my phone? Yes, on any device.

  • Is this a one time payment? Yes. You pay once, plus sales tax where required.

Your next project is waiting.

A few Creatives have things to say about me...

Practical solutions and clear steps
“She has excellent communication skills and created a comfortable space that made me feel open to talking. I shared all my thoughts and ideas with her, and she really focused on helping me find the right direction for me. She also helped me come up with practical solutions and clear steps to get started.”
Dina, Teaching Assistant, Faculty of Fine Arts

Respected by fellow creative directors
“Speaking with Candice has been an absolute privilege. As fellow Creative Directors, we bonded instantly over our shared passion for storytelling and the challenges of leading in an ever evolving creative landscape.”
Marc, Creative Director and Art Director, Comics

Grow financially and spiritually
“I had an outstanding experience with Candice as my mentor! Her amazing communication and deep subject knowledge provided invaluable insights that truly inspired me. She motivated me with creative ideas to help me grow both financially and spiritually, demonstrating exceptional problem solving skills.”
Ryan, Digital Marketing Manager

The Creative Pricing Tool provides a suggested price range for guidance only.

You set your final pricing and are responsible for the quotes you send.

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